Vintage Posters at Swann August 5: Charles Loupot, the Olympic Games, War 

New York — Swann Galleries’ seasonal offering of Vintage Posters is at auction Thursday, August 5. The sale will include the customary slate of advertisements and design with exceptional examples of French artists, World War I and World War II propaganda, the Olympic Games, transportation and more.

Leading the sale is Charles Loupot with Les Cigarettes Mekka, 1919, a lavish and vivid scene of a woman lounging in orange advertising the French cigarette brand ($15,000-20,000); as well as Loupot’s Cailler / Chocolat Au Lait, 1921, ($8,000-12,000); and PKZ / Burger – Kehl & C., 1921 ($6,000-9,000).

Among German artists present are Kurt Schwitters & Theo van Doesburg with Kleine Dada Soirée, 1922, a poster for the first event held at the Haagsche Kunstkring in the Hague in the duo’s traveling Dada show ($10,000-15,000); a rare poster for the 1924 film Die Stadt Ohne Juden designed by R. Leidreiter ($4,000-6,000); and Josef Fenneker’s recognizable style can be seen in Luna – Park / Halensee, circa 1920, one of at least four designs he created for the Berlin amusement park ($3,000-4,000).

Bicycles and automobile advertisements will include Plinio Codognato’s rare Cicli Fiat, circa 1910, an exceptional allegorical image of Mercury attaching his own wings to a bicycle ($12,000-18,000); Francisco Tamagno’s Terrot & Co. / Cycles Motorettes, 1909 ($4,000-6,000); and Weiluc’s Bayard / A Clément Constructeur, 1908 ($3,000-4,000). Aviation and ocean liners will feature one of the two posters made promoting a documentary about a 57-minute flight taken on April 27, 1913, Panama and the Canal from an Aeroplane, 1914 ($4,000-6,000); and Felix Schwormstädt’s Hamburg – Amerika Linie / Pleasure Cruises, circa 1904 ($2,000-3,000).

James Montgomery Flagg’s I Want You for US Army, 1917 ($5,000-7,500), an image that has permeated American culture for decades, is among the propaganda and recruitment posters from the World Wars. Also from WWI is a rare Canadian image imploring Jewish men to enlist in the army ($5,000-7,500); and L.N. Britton’s design used to promote attentiveness and care in America’s factories, Warning! / Consider the Possible Consequences If You are Carless in Your Work, circa 1917 ($8,000-12,000). Two groupings of WWII posters with works promoting the purchase of war bonds and the urging of enlisting are present including works by Harry Morse Meyers, Ronald McLeod, John Atherton, Ferdinand Warren and more ($1,200-1,800, each). Also available are two 1941 satirical works by Boris Efimov pointing out the faults in the Nazi’s ideal Aryan ($1,500-2,000).