Books Are My Bag

Go ahead, say it like Austin Powers. Tomorrow is the launch of the UK's unprecedented nationwide campaign for books and bookshops, Books Are My Bag. A collaboration of publishers, booksellers, authors, and agents is urging book lovers to "to show their support by visiting and purchasing a book from their favourite bookshop." Booksellers will hand out these canvas bags with the slogan, "Books Are My Bag;" the campaign hopes to distribute 250,000 bags between tomorrow and the end of the year.